To mark the start of London Fashion Week - Friday 16 September - WE want you to post your clothes label photos with pride!

1 in 5 women in the UK cut the label out of their clothes to hide their size.

The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of a uniform body type by the fashion industry.

Let’s start by overturning the trend of label shame.

Don’t hide your label - share it!

By joining the campaign you are sending a clear message to the fashion industry that it is time that it reflected the diversity of British women.

Share your label photo on social media with the hashtag #NoSizeFitsAll